There is no doubt about it, Canadians are devouring video they watched 5.3 billion streams or views monthly in the last quarter of 2011*. And as this demand for online video is expected to grow; so does the importance of including video in your public relations and content marketing strategies.
Posting your video on your or your clients sites, social media and YouTube channels is a no-brainer. But to build a brand, promote your expertise, execute a launch and engage in consumer education you need mass distribution. Having your video posted on third party sites and portals lends credibility to your video and increases the value of this investment to your clients or stakeholders.
At a fraction of the cost of advertising, News Canadas online video production and distribution service, your video will not only be produced in the highest quality, but will receive the benefit of mass distribution to websites and portals across Canada.
*comScore, Digital Future in Focus report, 2012.
News Canada delivers your message online, on-air and in print.
Learn more about the pieces of the integrated-media solution: