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Guaranteed media coverage.
Partner with News Canada on your media communications campaigns and watch the results roll in - guaranteed!
News Canada works with you to determine the best multi-channel editorial strategy for your stories offering integrated media solutions to your distribution challenges. Your message is then circulated to our extensive network of newspaper, broadcast and online editors - coast to coast.
More than a press release.
Your stories are fully formed and ready to print, publish, post or broadcast. We take your stories and segments straight to the editors and producers.
The really great part? Your stories will gain pick-up online, on-air and in print while you spend more of your time building client relationships and new business.
The proof is in the performance
Our services come with an audience guarantee. Produce and distribute your stories with us and we report back to you on where and when your stories were used using the Canadian industry standard in media evaluation - Media Relations Rating Points (MRP).
You will be able to view your mat story campaign reports online and download your MRP report in PDF form - including all captured clips.
• Results - access and review the results of your campaign (including clips) online any time, any where in an MRP PDF report.
• Notifications - once we distribute your story you will start to receive emails notifying you of your password and new clips for as long as we capture pick-up for your campaign.
Results from your online video and broadcast campaigns will be emailed to you personally as they are captured.
What is MRP?
MRP™ is the Canadian standard for evaluating and reporting editorial media coverage for public relations initiatives originating in Canada.
This system of media evaluation was developed by members of the Canadian Public Relations Society Measurement Committee after consulting with the Public Relations Industry for 3½ years and is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, Canadian Council of Public Relations Firms and News Canada.
Learn more at www.MRPData.com.