Canadians spend more time online, view more pages, and watch more online videos than any other country in the world (comScore, December 2008). Canadians are researchers.  From seeking advice on health  to comparison shopping, the internet is the first choice in accessing information.
The Internet offers the strengths of all media formats (text, audio, video) and is available on-demand 24/7.

INTERNET PROVIDERS RELY ON NEWS CANADA

Websites are always in need of fresh material to continuously attract new audiences and maintain high traffic. They rely on News Canada’s fully produced, engaging, ready-to-use video content to fulfill this need. As a result, our online videos receive earned editorial spots on Canada’s most popular portals and websites such as Msn.ca and Yahoo.ca and many more.

WHAT ARE CONSUMERS LOOKING FOR?

Consumers are looking for tips and information from industry experts, journalists, other consumers and celebrities. You, or your client, are the industry experts they are looking for. We can help you reach them online.

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NEWS CANADA'S ONLINE VIDEO SERVICE DELIVERS:

  • Production includes: professional concept development, script writing, editing and access to skilled crews to transform your embedded message into persuasive and engaging online videos.
  • Promotion and distribution to Canada’s most popular Internet providers via our media relations network.
  • Comprehensive monitoring and reporting of each website that has featured your video.
  • National coverage in both official languages.
  • Guaranteed results reaching millions through mass and targeted websites.

ADDED BENEFITS OF ONLINE VIDEOS:

  • Your information is available on-demand
  • Long shelf life
  • Emotionally engaging messaging due to strong audio and visual cues
  • Consumers only select content that appeals to their interests, since it’s receiver-driven, the consumer is 100% interested in your information and you control the message.

HOW DO SURFERS FIND YOUR VIDEO?

Through featured editorial and search engines on Canada’s most popular portals and websites.

 

Contact us

online

 

View our video series on
online measurement

Download PDF of
'Online PR: The Web Simplified'

samples

WHAT KINDS OF VIDEOS ARE MOST EFFECTIVE?

The how-to video
Creates an opportunity to educate consumers on a topic using your organization or client’s expertise. Example: “How to make crispy oven baked chicken fingers” or “How to install attic insulation”.

The webisode
This video is like a mini television show featuring your client or organization.

Traditional VNR
These videos have a news-like approach.